Sedu Ionic Ceramic Tourmaline Straightener | 
| Brand: Sedu
Category: Beauty
List Price: $169.95
Buy New: $129.99
as of 9/7/2010 05:52 CDT details
You Save: $39.96 (24%)
Folica  1610 reviews
Usually ships in 1-2 business days
Rating:  58 reviews
Media: Health and Beauty
Autographed: No
Memorabilia: No
ASIN: B000N8K8RY
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Product Description
Ultra-smooth plates guarantee smooth straightening motion without pulling or breakage of hair. Hair becomes up to 3 times smoother and silkier than when using ordinary ceramic straighteners. True ceramic/Tourmaline plates generate 6 times more negative ion than regular ceramic straighteners. Cut your hair straightening time in half thanks to higher concentration of negative ions. Negative ions renew hair with softness and shine. Eliminate frizz. Infra-Red Heat technology seals the hair?s moisture and luster Ultra-light weight: the body is made of light-weight, high-strength composite materials that are commonly used in aerospace industry Faster heat-up time than conventional coil flat irons. The Sedu will rise to the desired temperature in less than 25 seconds from being turned on. It cuts styling time by up to 50%. Hotter and more consistent heat at all adjustable temperature settings. Adjustable temperature: 240 ?F~410?F (120?C - 200?C) for all hair types. For bleached, fragile, damaged and fine hair, the lower setting is advised. For normal hair and regular use, a middle range is recommended. For coarse, thick, ethnic and resistant hair in healthy condition, maximum heat on high setting is used to save time and effort. Ergonomic design gives greater control and is easier to handle. 1.5 inch plate width for faster results. ( Also available in 1 inch for added control, ideal for short to medium hair) Variable heat control on handle for added versatility. Safety IDCI plug to prevent electrical shocks. 9 feet Swivel Cord prevents tangling. Voltage: 110-120V 60Hz for (US/Canada). One year limited warranty. Designed and engineered in the U.S. Assembled in Korea
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| Customer Reviews:
Showing reviews 1-5 of 58
Calling All Sistas!!!!! October 9, 2006
Lashauna D. Willis (Pittsburgh, Pa)
110 out of 114 found this review helpful
First, I want to say to those who read this ..
I AM 100%, PURE, UNTOUCH, GRADE A, PUREBREED, CERTIFIED, PANTENT-PENDED PROUD BLACK!!! ( I know this because I have a stamp on my butt .. HA!!)
I am going to be honest .. I have the nappiest hair on the planet, and can't nobody tell me otherwise.
I went natural about a year ago. I tried everything to starighten my hair, even the old fashion "hot comb on the stove" routine. It got straight, but I got burned really bad, not to mention burning out my hair.
I bought this flat iron, but didn't use it. I put it in the drawer and forgot about it. My bestfriend came over with her daughter and tell me that she was going to get her hair flat iron at some girls house for $25. That's when I remember I had it. I told her to try this first.
As she was doing her hair, I just stood there with my mouth wide open! It looked like silk (no joke). Renee (bestfriend) started aguing with me. telling me that I never used it, so she should be able to take it. NOT!!!
I used it on my all natural hair, and was so happy!!
I went over to my mothers house and she was mad. She said I went a whole year trying to grow my relaxer out, just to get a new relaxer. When I told her about my Sedu, She couldn't believe it.
Thank you Thank you Thank you!!!!!
Sedu has Topped the Charts December 3, 2004
NYC Stylist (New York City)
87 out of 91 found this review helpful
I have been doing hair since 1980's and i've had numerous hair straightening irons through the years and i have to say i have been able to straighten more hair textures without the frizzy afterlook and not waste a lot of time falling behind.... one swipe down the hair shaft and it's perfect.... all i can say is to all the other hair straighteners out there "eat your heart out" SEDU has topped the charts.... to this day every person looking for a hair iron i recommend Sedu.
Incredible results! May 27, 2005
Nela (Alpharetta, Georgia)
51 out of 54 found this review helpful
I normally use a mild chemical straightener every 6 months to make my curly hair more manageable. The treated portion of my hair seems to respond the best to this product.
I received this iron and immediately used on my curly hair. It came out bone straight in just a few minutes! Two days later, no change. At that time I washed it and only used a detangler as I normally would, but no other products. After drying it, I used the Sedu, and it looked like someone else's hair. I've experimented to see how long it lasts, and today, almost a week later, it has little change. The only difference is the hair in the nape of my neck. I guess when I sweat, that's the hair that gets wet. Still, a little freeze in the roots seems to give it more body!!!
Wow, I'm soooooooooo happy. This is the hair I always wanted!
Update.
I am still a very happy customer. I no longer use the chemical straightner!!! My hair is so healthy and versatile now that I feel lucky to have found the perfect solution.
To the reviewer who mentioned that all positive reviews get $5: I believe my time and effort would be worth a lot more than that. And yes, the plates get hot.
Supermodel Quality Hair in half the time!!! March 22, 2005
joanna (Silverlake, CA)
31 out of 32 found this review helpful
Like everyone, I was reluctant to spend so much money on a flat iron. However, after buying three cheap flat irons and having them short out, I decided it was time for a real salon quality one. I chose the Sedu because it didn't have a slough of complaints for it shorting out on both amazon reviews and other sites.
The first thing you notice about the sedu is that it is so light. It feels like nothing in your hands. It straightens your hair immediately with one pass. My hair looks just as good as when my stylist does it, and I did it myself in very little time!
I highly reccomend this product. It's worth the price!
Worth the big bucks February 11, 2005
annie (near Seattle, WA)
22 out of 23 found this review helpful
My hair has always been thick, coarse, wiry, wavy and hard to manage. I tried two cheaper, well-known flat irons with mediocre results. It took a long time and if I wasn't careful my hair looked fried. I bought this Sedu because of great reviews and couldn't be happier. I now have slick, straight hair or I can put a little wave in by angling the Sedu. It now takes 15 minutes or less to do my medium-length, layered hair. I just keep my hair well conditioned. I love it. It's definitely well worth the price!
Showing reviews 1-5 of 58
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